Australia’s largest insurance broker network needed to highlight the value of using an insurance broker – particularly a Steadfast one. Tapping into that most primal of emotions to afflict thousands of small to medium businesses – fear – seemed like an effective place to start.
A previous campaign saw us create intimate case studies of Steadfast brokers and their clients which lived online on the Steadfast website. A big feature of a Steadfast broker is their intimate knowledge and local insight into their clients businesses.