Outdoor Billboards
A brand with a heritage of calling it like it is wanted to re-engage a increasingly cynical youth market. So we decided to try honesty and made a thing out of the under-promise so evident in most advertising AND naming and shaming a few embarrassing social truths we seem to be in denial about. It proved to be the best policy. Located in many inner-city and metro train stations these posters cut through the clutter.
Online
We continued this theme online and on social media with a series of webisodes hosted by the “Truth Hunters”.
Brand TVC
One of a very few brands ads created out of Australia. Proved extremely popular locally and globally as well with it being run in countries as far afield as Poland and Turkey.