Sports sponsorship is a massive part of the Qantas marketing machine.
The Ashes
With Australia still smarting from the first Ashes test earlier that same year Qantas threw it’s support behind the team for the return test on home soil.
Lions Tour
With the British and Irish Lions Tour back in Australia after 12 years, we created a campaign to encourage visiting Lions supporters from Britain and Ireland to fly Qantas from Europe instead of their own national carriers. Qantas offered such an irresistible rugby and holiday package for overseas visitors, they couldn’t help give it a try. An interactive website detailing the promo and experiences was key to the campaign.