Australia’s most trusted pain reliever has consolidated this position over the past seven years with the “It’s My Choice” campaign. This allowed us to hero everyday Australians from all walks of life and see the various ways they deal with pain relief. This campaign has stood strong through much competitive advertising from the likes of Herron and Neurofen.
It was voted one of the most successful campaigns within the GSK portfolio and has been replicated in many other countries globally.
Panadol Earth Hour
Going dark for the planet is one thing. Painfully hurting yourself whilst stumbling around in the dark is quite the other. Panadol offered consumers a series of glow-in-the-dark decals to label potential causes of pain when the lights go out.
Now that’s smart pain relief!