Milo
Although having a well-loved heritage, Milo was turning sour with modern Mums who saw it as a decadent, chocolate milkshake treat rather than a ”nutritious, energy food drink” for their kids. These campaigns set about highlighting Milo’s Low GI creds – way before everybody else jumped on the bandwagon. By combining the educational tone of the benefits of Milo with a cool contemporary visual presentation style – we won over both Mums and kids of all ages. The “75 years young” ad being one of the most loved and recalled ads in Milo’s recent history.
Uncle Tobys
One of a series in the popular campaign using famous Aussie athletes. This one leveraging the hype, hysteria and fascination the country has with swimming and Olympic records.
Smoothers
One of Nestlé’s smaller brands operating in the “it’s neither a lolly nor a medicated lozenge” category. This allowed us to make them quirky and slightly off-beat.