Brand
When asked, most people found it really difficult to put into words what drinking a Coke or Coke Zero felt like. But they found it easier to express themselves with weird sounds, gasps, sighs and outrageous body movements. It was the closest they could get to the taste. Seemed bonkers enough to put into an ad – so we did. Mmmm mama hoot hoot!
The rest of the campaign then concentrated on bringing further taste descriptions alive in a visually striking series of posters and billboards.
Picture Magazine
As part of their sponsorship of the footy, Coke Zero commissioned a series of ads to go in Picture Men’s Magazine – a publication you don’t buy for the articles…