The politics behind it’s cost, construction and ownership clouded the fact it was a pretty viable option to escape the rush hour gridlock. That didn’t stop us creating a targeted regional-press led campaign with outdoor support, extolling it’s virtues.
This was supported by an app that effortlessly showed you how to cut to the chase and find your nearest route out of rush-hour traffic and into the Cross City Tunnel. Usage numbers had never been higher during this campaign.