In a car rental market increasingly cluttered with new product innovations, systems and technologies, people value that which makes their lives simpler and not more complicated. An insight we used when tasked to refresh the Budget brand.
From the clean, minimalistic art direction/design, the staccato economy-of-word headlines and Budget’s streamlined tech everything about this campaign says Budget is committed to making sure car rental is as simple as can be and not a journey in and of itself.
A good example to drive home the point that retail comms needn’t be ugly and in your face.