RAJ RABINDRANATH – ART DIRECTOR/DESIGNER
CONCEPT • CREATIVITY • CRAFT
Proudly, a hands-on Art Director/Designer, I conceive, write and visualize ideas for Integrated Campaigns. Using my skills in Photoshop and Adobe Creative Suite I do my own Art Direction, Typography and Design. This versatility has helped me successfully fit in at various fully-integrated creative departments including Digital, Social, Design, UX/UI Design, DM, CRM and Retail.
With over 18 years’ experience in Consumer Marketing, Brand Communications and Advertising on an extensive range of brands – big and small, I believe in insight-led and data-informed creative briefs and insist on working closely with Strategy and Planning specialists to achieve this. My biggest strength is using my knowledge to offer invaluable advice and innovative, results-based solutions to my clients and employers.
I’m a firm believer in a group dynamic and my approach to creativity hinges on being part of, a strong team based on mentorship and mutual respect. I believe in empowering creative people and granting them the trust and guidance necessary to produce brilliant, effective work and I’m confident there can always be a harmonious balance between creative integrity and a successful business objective.
My journey into the creative world of Commercial Art, Advertising, Marketing and Communications started with a National Diploma in Graphic Design. The aesthetic and discipline of design has shaped and influenced my own visual aesthetic and ideation style – honing my craft at progressive agencies like TBWA Hunt Lascaris and Leo Burnett RedNail on clients like Coca-Cola, Nando’s, the South African Broadcasting Corporation, South African Airways, and MTN (South Africa’s biggest Telco).
Recruited by Young & Rubicam to help set up their first fully-integrated advertising offering in Sydney, I then joined iconic Australian ad agency Ogilvy Australia where I was Head of Art for many successful years. During my time there I’ve made some of Australia’s and the world’s biggest brands look good. Among them, Guinness, Coca-Cola, Qantas, American Express, Telstra, Nestlé, Lion Brands and GlaxoSmithKline.
I then seized an opportunity to join Shift Communications (later Moon Communications), a purpose-built agency by the WPP Group. My clients there included, Moet Hennessey, QBE, Westfield, Kimberly Clark and Macquarie Bank.
Next, I joined Banjo Advertising as Creative Director (Art) on Crown Casinos & Resorts, Nando’s, AMP, TAFE and The Real Pet Food Company amongst others. I have also pitched for and won a variety of NSW Government projects for Banjo including Safework, Road Safety, Transport NSW, and B-Line.
A freelance contractor since 2018, I have worked for a myriad of diverse companies – including Experiencial, Social, Packaging Design and In-house agencies. From scamps, storyboards, moodboards and presentations to fully-realised, integrated, big-brand campaigns, I can deliver it all.